The Use of Degrading Ads

                The corporate world holds a very influential part in society in its use of degrading advertisements to compel people into buying their products.  This strategy has proved to be a successful one in increases sells, but the company is selling their products due to the negative outlook they create in their customers.  This use of degrading one’s feelings about their physical features and beauty has had an overwhelming effect on all members of society.  Women are attacked on their beauty from head to toe, along with men and their physical figure.  The use of this strategy to sell one’s products is by far the least ethical move any company has ever made.

            The advertisements that affect women are mostly due to the response by females in allowing these advertisements to negatively affect their self-esteem.  This by no means exempts corporations from their use of this strategy.  The advertisements themselves are hardly ever true to their form, as the pictures of the models in them are often photo shopped to create a surreal image that all women dream of being.  This false sense of superior beauty does not exist in society and never will, as everyone is born with some type of defect and no one is alike.  Therefore the similar beauty ads in just about every magazine and commercial promoting any kind of clothing or make-up, has a distorted image believed to be the true beauty of this world.  This lie is by far the biggest ever seen to this world, and is the most popular as it is plastered on every billboard, magazine, and T.V. commercial.

            Men are also attacked by these ads, but in a different way.  Many corporations use the strategy of “sex sells” to compel men to buy alcohol, clothing, cars, and many other things. This strategy has been effectively used to sway both sexes into buying certain brands of clothing, cologne, and shoes to falsely convince the consumer market that certain products will make them more attractive and lead them to find companionship.  This strategy will most likely never be altered to aid society in a positive way, as it simply sells the idea of increasing one’s attractiveness.  The images used to acquire this goal however are very close to being too provocative.